Born in Africa.
Built for the world.
Eventrows started with a simple frustration: there was no CRM that actually understood event planning. Most tools were built for sales teams. Planners were stuck cobbling together spreadsheets, WhatsApp threads and generic invoicing.
A tool that respects the craft.
Eventrows was founded in South Africa with a clear mission: build the CRM that event planners actually want to use. Not a watered-down version of a sales tool. Not a generic project manager. Something purpose-built for the way events actually work.
We started by talking to wedding coordinators, corporate event managers and freelance planners — and learning exactly where their tools let them down. The same problems came up again and again: quotes that looked amateur, contracts sent over email, WhatsApp threads impossible to track, and no single place to see everything.
So we built what they needed. Proper quote and invoice generation, digital contracts, a WhatsApp-native sharing workflow, and an event calendar that actually shows you the status of everything. Priced in Rand, so you always know what you're paying.
We're still building. Every feature we ship is shaped by the event professionals using Eventrows every day.
Four things we keep coming back to.
Africa-first
Rand pricing, WhatsApp-native, designed for how local event businesses operate.
Simple by design
Every feature solves a real problem. We add carefully and remove complexity relentlessly.
Built with planners
Every decision shaped by feedback from real event planners using the product.
Global ambition
Born in Africa, built for the world. Our tools work for event pros anywhere.